Wednesday, 15 October 2008

Analysing Kerrang! Cover


Rock/metal magazine cover


The magazine fitting my genre that I will be analysing is Kerrang magazine, a weekly magazine.
I am going to talk about the ways in which I think this front cover applies to the genre.


Firstly I think that the large front cover image is typical of the genre. We see a man and a woman covered in tattoos with piercings, so typical metal/ rock style. Neither is smiling, showing a hard, serious attitude.

The camera angle is looking up at the man in the photo which makes him seem more intimidating. I think the photo fits the genre well as it shows attitude, it wants to convey a contrast to pop and the mainstream magazines, where you might see pop stars smiling and inviting you to read. The photo also fits a metal magazine, as it has a photo of a rock star, musician on the front.

Another thing I noticed is the woman on the front cover looks quite subservient to the rock star; she is behind him, slightly out of focus and appears to be giving him a massage. I think this magazine wants to break conventions and go against the rules of political correctness. I also think it shows something about the ‘rock star’ lifestyle, that rock stars are godlike and get loads of women. I think this photo is probably trying to show this about the rock star on the front too.


The text on the cover is always bold and in capitals, suggesting shouting and importance, a kind of in your face font that grabs your attention. The font itself looks chipped away and faded, which I think says something about the metal genre, that its not neat and well presented, and it wants to seem like it doesn’t care how it looks, in contrast to the colourful tidy font on a pop magazine.


The title Kerrang on the cover shows a brand confidence I think, as the woman’s head is covering a lot of the title. I think it shows a stab against the mainstream audience, that this is a magazine for its fans and people who know exactly what they are buying.

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