Readership

Average issue readership

4500 Kerrang! readers out of 48,887 magazine readers. 4230 in the survey were 15-44.
270 were aged 45+ out of 48,887 magazine readers.
2850 of those are men, 1650 are women
I found this on nrs.co.uk the national readership survey.
From this we can see that the target audience is males from 15-44.
Almost double the readers are men rather than women, and there about 15 times more readers aged 15-44 than 45+.

From the front cover and double age spread I analysed, we could have figured out that this mostly a male orientated magazine, just from the image of the anonymous girl behind Matt Heafy, looking like she is his slave or something, which I talk more about in my analysis.
Also I think there are a lack of feminine features in the magazine, like typically girly colours like pink, images of girly looking women, all the women we see have black hair and tattoos and piercings, generally quite masculine.
There are clues that this is a magazine aimed at a younger audience and these clues are also included in the pieces I have looked at , such as informal language, images of young people,bold colours and fonts to stimulate a young audience, etc.

The reason I think that Kerrang! might have a relativly low readership, is because it is aimed at a younger audience, who have less money to spend than people who are older and have money to spend on magazines. I also think that Kerrang! is not a mainstream magazine, and is specialist to Rock and Metal, so people who dont like the alternative music, probably won't buy it. The mainstream audience is the best to have, like What's On TV with 35,450 readers. However Kerrang! is not a mainstream magazine, and a lot of shops i have been in don't sell Kerrang!